Visual identity for a future-thinking digital retail concept. The idea is a based on a contemporary art gallery which showcases premium beauty and skincare products. Customers can use in-store touchscreens as well as smartphones to get product information and recommendations, with real-time prices, offers and updates.
The identity uses a dynamic 'X' which consists of 9 squares (frames) that morph and adapt their proportions to display imagery and messaging
Digital screens
Image treatment
Store mockup
Wall bays
Product identifier and recommendations app
