Google Cloud Next

Event design for Google Cloud Next 'Leaders Connect' where industry leaders come together to share ideas and insights with like minds within the Google ecosphere. The event was in a theatre and dance school, so they wanted to incorporate the unusual opportunities this offered, and add quirky elements to the design to bring it to life in a more 'theatrical' way.

Entrance

Hanging signage with semi-transparent coloured acrylics to add an exciting extra dimension

Signage based around the dynamic NEXT identity

Lenticular wall

Using reflection of the huge wall mirrors to show a different perspective

Anamorphic graphic to transform a boring connecting corridor

Exterior lights track building shape, plus other touchpoints

You may also like