Mashbill Whiskey Promotions

Brand identity for a promotions company aiming to host events in the UK, bringing together whiskey (bourbon) producers and drinkers. The brief required moving away from the 'stuffy' world of Scotch whisky and creating something more modern and welcoming, whilst still referring to the rich, warm heritage of bourbon culture.

'MASHBILL' refers to the three grains used in Whiskey production - Rye, Corn & Barley which are used in different ratio amounts depending on the individual producer and recipe

Some workings

Shortlisted routes

Final identity overview

Highlighting the unseen Whiskey heroes

You may also like