Google Marketing Live 2025

In May 2025, Google took over the entire Dublin Conference Centre (CCD) to host the annual GML event, showcasing the latest AI-based marketing tools. As lead 2D design, my role was to consolidate the GML25 brand assets into a cohesive scheme to work across all signage, messaging and wayfinding. Working in unison with the 3D team, the goal was to transform the blank space into a vibrant, impactful statement.

Entrance Atrium

Google timeline

Badges!

The Hub

Photo moments

Demo booths - 'keep them clean and simple'

Wayfinding elements

A few of the 28 picture frames designed to sit over existing CCD wall imagery. They used abstract cutouts of the GML25 brand icons to create unique vignettes that reveal the main focal point of each image.

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