Brand shapes and textures were supplied as random digital experiments, so these were re-considered and given relevant purpose within the scheme
GDM Research Week 2025
Hidden in plain sight at the Southbank Centre, a non-public facing event for Deep Mind showcasing the latest in AI developments. As lead 2D, the task was to make sense of the digitally-driven identity and interpret the language into a real-world environment. A drastic departure from the brand's usual primary palette, this was understated but futuristic in it's visual approach
