These were the alternative initial concepts, shown here to give insight on how I approach a brief. Creating a concept statement for each route, then exploring and visually communicating that with a unique look & feel. Each route is quickly tested on key graphics and at different scales, assessing the immediate viability and flexibility of the solution before moving forward.
NB. These routes were discussed with colleagues before being filtered down to a final 3 to show the client.
Final selected route, based on a blueprint aesthetic
Includes the simplified version of logo for small use
Custom icon style
Desktop website
Desktop website
Mobile website
