OM Aromatherapy

OM-Therapy is an established physiotherapy, acupuncture and holistic health clinic in East London. As part of an upcoming brand refresh, they are looking to expand into an additional aromatherapy product range including candles and essential oils. A sub-brand was created that shows a dynamic new direction, but retains a strong link to their main identity.

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The sub-brand incorporates the main OM brand monogram, combining it with swirling letterforms that represent the movement of vapour, rising and filling a room with aromatics.

Box is natural organic overprinted card, with finely perforated lines to suggest the aroma emanating from 'OM' and filling the space with fragrance

Perforations travel across the whole box, like vapours. Messaging is minimal to retain a feeling of openness which is linked to wellbeing, mindfulness and clarity.

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